Walmart is the biggest opportunity in retail. And where good brands go to get ignored.
Shelf Junkie brands don't get ignored. Ready to build an 8-figure Walmart business? We've done it, whether you're chasing your first Walmart PO or scaling what's already on shelf.
Built by a former Walmart and Sam's Club buyer with a decade growing brands on the supplier side, we've sat on both sides of the table. We don't guess what buyers want. Before you pay us a dime, we'll go walk your shelf.
A free Shelf Walk: a quick call, a store visit, and an honest read on where you can win.
Growing at Walmart is hard.
Breaking in is harder.
Two kinds of brands call us. Both want the same thing: real growth at the biggest retailer on earth. Both are getting in their own way, for very different reasons.
Pioneering
You're proven everywhere else. But Walmart is its own language: Retail Link, item setup, OTIF, SQEP, modular deadlines, the line review. And nobody hands you the dictionary.
Scaling
You're in. But your broker shows up unprepared, sends reports instead of answers, and never mentions your growth until you bring it up. Line review sneaks up and you walk in unprepared.
You're not a brand to them. You're logo number 47 on a roster.
You deserve a broker who's as hungry for your growth as you are.
Why brands pick us.
We've sat on both sides of the table.
Our founder started as a Walmart and Sam's Club buyer, then spent a decade growing brands on the supplier side. We know what buyers want to see, because our founder was one.
You'll never be logo number 47.
A deliberately short client list means senior attention, a direct line, and a team that knows your category cold.
We don't disappear after the commitment letter.
Line review built and presented together. Launch managed with you end to end, every critical date, no surprise fines.
We're in Walmart's backyard.
Northwest Arkansas, minutes from the home office and the stores your buyers walk every week.
I built the broker I couldn't find.
On the brand side, I hired brokers to grow our business at Walmart. Five minutes before a routine buyer touch base, I learned there was no presentation prepared. Nothing. I built the deck myself in the four minutes I had left and presented it alone.
It wasn't one bad morning. It was the pattern. I was left in the dark to prepare everything myself, with maybe one business review slide to show for the commission. When we won new business, I got a commitment letter and a handshake, then stumbled through launch alone: an RFID tag that wasn't ready, a modular we nearly missed because nobody flagged the lead time. Misses like those mean real fines and a buyer who stops trusting you.
And growth? You end up begging your broker to fight for it, even though you're both paid on it. One rep I worked with was juggling twelve accounts. There is no way to manage twelve accounts with excellence.
The bar for brokerage is embarrassingly low. Suppliers deserve better. So do buyers. That's why Shelf Junkie exists. I'm not building a roster. I'm building wins for a short list of brands.
Sam B. Duncan, Founder & CEO
I started my career as a buyer at Walmart and Sam's Club, and completed the same negotiator training their buyers use today. Then I spent more than a decade on the supplier side at CPGs like Unilever, Saputo, Cacique, and Everything Mary.
I've grown a Walmart brand by eight figures in a single year and earned the President's Award for it. I helped win $50M+ in Sam's Club private label from a national brand. I launched a new brand into 3,900 Walmart stores in nine months. I don't send reports. I grow businesses.
And we're in Northwest Arkansas, minutes from the home office. When you hire Shelf Junkie, you get senior attention and a direct line. We keep the client list deliberately short, so you get a team that thinks about your category more than your competition does.
See If We're a FitThree ways we help you win at Walmart and Sam's Club.
Most brokers manage your account. We're out to win your entire category. There's a focused program for wherever your brand is headed next.
The Pioneer Program
We take you from first buyer meeting through launch: go-to-market strategy, buyer presentation, item setup and compliance, Retail Link, onboarding, and launch execution. You start strong instead of starting over.
The Scale Program
A true extension of your team that walks your set, flags problems before they cost you, and turns data into decisions. Not a report you have to decode yourself.
Omni-Channel Excellence
Walmart.com drives in-store velocity now. Content and product page optimization, sponsored search, Walmart Connect, reporting, and brand store development, all pulling in the same direction.
Before you hire us, we go walk your shelf.
Most brokers start with a pitch. We start in the aisle. Here's the whole path, from first hello to full partnership.
Discovery Call
A quick call. We ask where you are: Ready for Walmart? Where are you at retail today? Already on the shelf, what's hurting? We share how we work and our partnership structure, and send the service agreement so you can review it while we're in the store.
The Shelf Walk (free)
We go to the store, photograph your set or the category you're trying to crack, and come back with a category analysis built for your brand: where you fit, where the whitespace is, and how you win the shelf.
Sign, if we're a fit
You've seen exactly how we think, on your category, before you've spent a dime. If it's right on both sides, we make it official.
Strategic Planning Session
A half-day working session, virtual or in person. We build the foundation and the plan. Then we go.
If a broker has never walked your set, they're guessing. We don't guess.
